Discover the value in your business idea

35% of ideas fail because they don’t meet a real need. We confirm the need exists, verify the pain point and identify who feels it, using proprietary AI techniques and social listening. Confirm there is a problem worth solving.

25% of business ideas fail because the solution doesn’t appeal. We validate your solution’s appeal with fast-turnaround real world concept research. Gain confidence to build or iterate.

Get traction on a lower budget with a message that resonates. We craft a killer message that moves your audience to act - apply different filters to set the tone for your brand marketing. No agency fees needed.

Set your scale-up targets with confidence. We turn your financial assumptions into a realistic profit engine to show how you’ll make money. We quantify revenue, profit and ROI potential and benchmark scale against industry norms.